It crosses our minds today that, as 98.7% of our "daytime" company expenditure is exclusively the purchase of coffee, there might just be an idea in amalgamating the two.
During the day, the amount of coffee consumed by people working in the media outweighs almost all other high street purchases.
It makes sense, then, that media houses should also be purveyors of double skinny mocha-frappe lattes and the like. In fact, we are aware of at least one radio station that is also a coffee house.
Why allow your staff to spend their hard-earned in Costa, Nero, Starbucks etc, when you can collect your own money back?
In the evening, of course, latest research shows that 100% of ALL media-related salaries are spent on booze. Another route to a circular income as media houses should extend their brand into the running of bars and pubs. Perhaps, providing a subsidised offering for employees, thus increasing spend loyalty and supporting the local economy.
After a night of excess, of course, staff will once again need coffee. Boom!
Let's help save the traditional advertising sector with some Wild Bean thinking.