Today we had the absolute pleasure in spending time talking with Mike Huston at Channel 103 on Jersey.
It reminded us that whereas you can teach someone how to sell radio advertising or which button to press to make the jingles play - the bit you simply can't teach is the passion.
Mike's obvious and infectious enthusiasm for the industry doesn't stem from his enviable position of being Pan-Island Station Director at the UK's most listened-to stations (ahem, 69% Weekly Reach!), it's because he absolutely bloody loves it!
We wish there were more people in the radio industry today that can understand, embrace and deliver the power of radio - and be so emotionally engaged with the sector, its stations and their audiences... It'd make the landscape much, much more lucrative.
Look out for fascinating digital developments at Channel 103, Island FM and Midlands 103 in the coming months. They might be, basically 'abroad', but we luv 'em.